Tracking Prospects on Your Business Website – What It Is, What It’s Not (part 1)

prospect-tracking

It’s a well-known fact that the success of a sales business relies on good quality lead generation, much more so than it does on advertising. Although websites are a key means of promoting business and making them easily accessible to potential clients, the data produced by IT analysts on website traffic is focused on statistics, not sales.

To generate actual b2b sales or for high quality business prospecting, you need actual leads – real data like the names, phone numbers, and buyer preferences of those who access your business website.

It’s really not an overstatement to say that with the right approach and tactful persuasion, you can seal the deal with almost anyone that visits your website. But the country of origin, the page requests, and the bounce rate don’t actually give you a business to business lead, or any other kind of lead for that matter.

So how can you get your hands on the right information?

Cookies are mistakenly confused by many as being capable to provide that kind of information. You can rest assure this is not the case. When programmed, a ‘cookie’ is designed to memorize and store web browsing information from a person accessing your website. What the cookie contains is a history of what web pages your prospective client has accessed before and is only used upon his return to your website. To put it simply, cookies work with existing information and does not have the capacity to generate new data on a given prospect, and by no means can it identify the identity of a business prospect viewing a commercial website.

But where there’s a will, there’s always a way! Your business website visitors can be identified through very simple, but powerful technology. What this technology leads to is business prospect identification and it relies on using simple software for tracking and storing data on your website prospects, helping you gain the information you need about your potential customers. Having access to your very own customer portal where this real-time lead information is stored makes sales prospecting much easier for your organization resulting in more sales and additional growth to the bottom line.

But the question of “how exactly does this technology work?’ must have crossed at least someone’s mind by now. Very simply, this highly effective software is simple code that’s added to a website in order to track useful pieces of information such as company names and locations, pages viewed, the duration of the potential customer’s visit. In other words, real-time information that generates actual leads! Technology that can easily track your website traffic is potentially more useful, not just for business prospect identification, but clearly for improving and expanding the success of any type of website.

Business prospect tracking is perfect for business to business sales since it provides vital, completely public information entirely related to companies and their location.

It’s important to note that business prospect identification has nothing to do with illegitimate tracking of personal information or violation of individual privacy. Business to business companies have no interest in obtaining such personal information, and rest assure, no website programming code or browser is able to access the places where private or personal data and information is stored.

There’s a simple and easy way to identifying website business prospects and generating those business leads! It’s not just possible, but that’s exactly what Sales Fueled does. Find out how in the next article or simply sign up for our 14 day free trial and start receiving leads immediately!

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